One of my favorite parts about Joyride is how we have supported our community and local charities from the beginning. We normally host 1-2 charity events every month, typically on a Saturday from noon to 4pm, where we donate $1 from every pint sold. It’s an easy way to mobilize supporters, all they have to do is show up and have a beer or two! It’s been a really fun way to support some fantastic local charities.

A cause that is near and dear to me is that of breast cancer awareness. It’s hard to find anyone who doesn’t know someone who has been affected by this disease, and I’m no exception. In part because of my own experiences, I’ve wanted to contribute in some way to bring awareness to the issue of early detection. Science today is frickin’ awesome, and we can do some many things that we couldn’t even a couple of years ago. This doesn’t mean that it’s perfect, or that every case can be defeated from early detection, but it certainly makes things a lot easier.

With October being Breast Cancer Awareness Month, I thought it was a perfect opportunity to create a “pink” beer to not only bring awareness, but to also make a contribution by donating $1 from every glass sold to breast cancer charities. The name is probably my favorite that I’ve come up with so far. While the beer isn’t actually pink in color (that would’ve been real cool), we used two pink ingredients, grapefruit purée and pink peppercorns. I really enjoyed working with the pink peppercorns. The fruity tones of the peppercorns are extremely unique, and I had to restrain myself from eating too many of them before brew day. A quick sidenote: Pink Peppercorns are actually dried fruit, not actual peppercorns, and are members of the cashew family. So please, if you have tree nut allergies, do not drink this beer.

The pink peppercorns do have a slightly spicy character to them, and we did add a small amount of rye, but the majority of the spiciness comes from the yeast. We used a French Saison yeast (the same one we used in Highway 61 Black French Saison) which adds a peppery spiciness that works well in contrast to the bitter citrus tones of the grapefruit. The yeast is also highly attenuative, drying out to a final gravity of 1 degree Plato. To help dry the brew out, we added a bag of dextrose at high krausen, which is fitting since little girls are made from “sugar and spice”.

The stats for the beer are 7.3% abv, 40 IBU from Styrian Golding hops and 7 SRM. We aren’t offering this beer on happy hour or for growler fills.

I’m very proud of this beer, as I’m also proud of everyone out there who is “fighting like a girl” against cancer, especially my mom who was diagnosed 7 years ago this month, and has been cancer free for over 6 years (Hi Mom). You never think it’s going to happen to you, but early detection helped save my mom’s life, and it could possibly save yours. So come put your breast foot forward, check your bumps for lumps and try a glass of Breast in Show!